Securing Nonprofit’s Priority Legislation and Achieving $5B Federal Grant Award

Key Outcomes

• Client’s top legislative priority was included in landmark 2022 climate law
• Client won multi-billion federal grant award in competitive process
• Secured coverage on client’s policy in more than two dozen top-tier and key trade news outlets

The Client

When we began working with a non-profit client in 2021, they were advocating for Congress to establish a national green bank. Green banks offer innovative financing solutions to accelerate the transition to clean energy in communities across the United States. Since then, the client has evolved into a nonprofit entity that not only advocates for green banks but also makes direct and indirect investments in clean energy projects while working to establish a green bank in all 50 states.

The Challenge

For more than a decade, the client had advocated — unsuccessfully — for Congress to establish a national green bank. In 2021, with a new presidential administration and a renewed opportunity for climate legislation on Capitol Hill, the organization faced the challenge of convincing both the White House and legislators that their policy idea deserved to be included in a climate package. The client not only wanted the national green bank to become a reality, they wanted to lead it. To accomplish this, they would need to position themselves to win a highly competitive grant process.

The Solution

Our team collaborated closely with the client’s CEO and senior leadership to craft and implement a communications strategy designed to achieve multiple objectives: advancing the green bank policy proposal, educating key audiences about how a national green bank would operate, and positioning the organization to secure a multi-billion-dollar award from the Environmental Protection Agency (EPA). Together with our client’s internal team and lobbying partners, we successfully met these goals, as reflected in the impactful media coverage highlighted below.

In the Media