Media Training
Whether you’re facing a live camera, a policy podcast, or a skeptical reporter over the phone, strong media skills are required for business and advocacy success. Echo Communications Advisors’ Media Training 101 is a fast-moving, focused training designed to give you—a leader of a clean energy company, an advocacy organizations or a climate tech startup—the tools you need to deliver your message and speak with confidence.
This isn’t about soundbites or spin. It’s about making sure your values, your story, and your strategy come through—clearly and credibly—every time. Our 30-minute training covers the following:
- Why you should do media in the first place and how to approach interviews
- What makes news, and how the earned media lifecycle works
- The types of media outlets
- Key terminology and how to set interview ground rules
- Understanding your audience
- How to ensure you appear professionally on camera
- Tactics for navigating tough questions smoothly
- Review of real interviews showing these tactics being deployed
- How to craft your message, including by using a message triangle
Who It’s For
- First-time spokespeople preparing for media interviews
- Climate and clean energy advocates looking to sharpen their message
- Executives and policy leaders in need of a refresher or confidence boost
- Communications teams prepping principals for high-stakes moments
Why Work with Echo Communications Advisors?
Here’s what sets us apart:
✅ We’re a Policy-First Communications Firm. We provide strategic communications that move legislators, regulators, and public sentiment. Our work helps clients shape policy, position you for government funding and improve the regulatory environment. This is who we are—we’ve spent our careers in U.S. Senate leadership, on high-stakes electoral campaigns that determine who makes policy, in federal administrations and in the climate advocacy space.
✅ We Focus 100% on Climate & Clean Energy. Our exclusive climate and clean energy focus means sharper insights, better access, and faster ramp-up. We know your audiences and your issues and as a result, we bring greater depth of knowledge and insights.
✅ We Pair Boutique Speed with Senior Attention: You’ll work with deeply experienced senior members of our team who have a record of building trust and rapport with clients. This includes CEOs, executive directors, climate tech start-up founders, candidates for elected office and members of Congress. Our structure makes us agile, responsive and accountable.
See our case studies to understand how we’ve delivered measurable outcomes for organizations and companies like yours.
Pricing
Note: Climate tech start ups, Series A or earlier, are eligible for a 50% discount.
